Smart forfour online video seeding - Smart forfour Kadratura Belgium / Daimler Chrysler Belgium Very broad coverage campaign relied on key positions containing video streaming
Opel Corsa Rythm - Corsa MRM Partners / Opel The creative is fun as people get to mix their own music and turn up the sound in the creative. the effectiveness of the creative was very high, as people responded to the fun of the creative.
International Smart forfour cdi campaign - smart MSN / DaimlerChrysler Dedicated smart content channel within MSN Network in 8 countries, Great exposure and communication of brand and product values,drove solid traffic to local smart websites
Murano - True Crossover Thinking - Murano Duke Interactive / Nissan Motor Co. GB Aim of the campaign is to launch the Murano as the first true crossover 4x4. Online specific aim is to generate brochures and visits to the new site. Great standout, integration, modernity
LR 3 - concept around "pure conviction" and centres around idea that "The world is not big enough for New Discovery" - L-319 - Discover 3 c/o MOne digital / Land Rover Bold manner of positioning - Land Rover - Go Beyond. Good drive to site and user engagement within a crowded 4X4 sector internationally
Audi Q7 Globe Wallpaper - Audi Q7 Globe gingco.new media gmbh / Audi AG With the first Wallpaper ever on MSN.de we wanted to combine awareness (a "big Ad" for a "big car" ) and response. It worked: we generated more than 2.000 registrations for the Q7-Emo-Site on one day
International Campaign - Smart Forfour Crazy Labs / Daimler Chrysler Great communication of brand
Serie 3 - Pattini - Serie 3 Isobar Communications / BMW Creative integration with TV and print ads
Skoda Octavia - Skoda Octavia DDB Stockholm / Volkswagen We wanted to break threw the media clutter, and used a eyeblaster solution on MSN Autos. The respons was in the campagn was great, and the retailsers got many visitors and testdrivers.
Seat Altea's at MSN Home - seat altea Doubleyou / Seat The format achieved more than 20.000 visits in one day, communicating the two main concepts of the car: Space and Agility
expanding bat - Bacardi Breezer E3 / Bacardi When you plan an expanding banner is important that users view it in all parts. To provocate activation of expanding banner we wrote a teasing call-to-action “Caress the Bat” under the big headline
explosion - Bacardi Breezer E3 / Bacardi Bacardi Breezer is a sparkling drink and, if shaked, the bottle cap could “explode” as in our overlayer. Also CTR exploded!
Challenge the Black Cherry - Cherry Coke i-Merge / The Coca-Cola Company The main target was to create brand awareness, visibility and trial for Cherry Coke. This is the first time a beverage is launched exclusively online. 0,45% CTR
Smile competition - Simply White pilot 1/0 / Colgate Great acceptance in the target group of m/f 18-29 with up to 18% CTR
Flash Layer with follow-up - mLimit pilot 1/0 / mobilcom First use of video streaming in flash layer
Valentine's Massage - Yellow Pages (Gouden Gids/Pages d'Or) These Days / Promedia The ad shows in a fun, interactive way, Yellow Pages are not only meant for when stuff does wrong, but it can also the place to look for be fun and inspiring stuff.
Pespi Max : Can Fu - Pepsi Max Atmosphere BBDO / PepsiCo The msn campaign attracted the bulk of the players by "starring" a KUNG FU character from the Game. On mouse-over the character kicks the skyscraper, expanding it and showing the contest prices.
Launch of 1 Shoe - adidas_1 Carat Interactive USA / adidas Cool ad to drive awareness
Expandable video streaming - Warner Bros Home Entertainment Manning Gottlieb OMD / Matrix 10 Disc Boxset First time an expandable MPU with video streaming ran on the MSN Homepage. First time expandable video streaming in an MPU was used anywhere on AOL
Expandable Video Creative - Resident Evil 2 Flashtalking / Sony Pictures The campaign ignited awareness of the movie using the first expandable video MPU to run in the UK
adidas F50+ Gimme the ball! - adidas Alchera Solutions S.p.A. / adidas Italy high results in terms of impact, brand awarness and results (click trough)
HappySommer-Wochen - Vodafone Tribal DDB München / Vodafone Brand awareness Vodafone and communictaion of new price plans
HappySommer-Wochen - Vodafone Tribal DDB München / Vodafone Brand awareness Vodafone and communictaion of a new product: Mobile Connect Card UMTS
Trona - My Sony Tonic / Sony This pan European cross media campaign used an animation series to promote the Mysony CRM service. It achieved over 285.000 click throughs in 4 months.It will end in may.
The Grudge - The Grudge Mediaedge:cia Norway / Columbia Tristar Nordisk Film 1,01% CTR on Messenger!!
I Robot - I Robot Fox Film Norway / Fox Film MSN ad ran week 32 last year. Objective: to build knowledge about the premier of the new action film I Robot staring Will Smith. C2C. Target male 12-39, and the profile of MSN was a perfect match.
Orange MSN Communications Takeover. For one day only on December 16th, Orange purchased all available ads with MSN Hotmail and - PAYG Craik Jones / Orange Orange shifted 20,000 SIM cards in under 3 hours. As we had ownership for the 24hr period, this allowed us to run generic ads for the other 21 hrs and this achieve incremental acquisitions.
Nike Football Instant Messenger Game - Football contact has left / Nike A new form of media delivering high value content which ensured deeper consumer experiences for over 6m players in 11 markets. Nike’s IM game delivered value for consumer, advertiser and media owner.
Guardian Jobs Hen - Working For You. - Guardian Newspapers TribalDDB london / Guardian Jobs The campaign uses beatifully crafted animation to show the activity and dynamism of The Guardian's intelligent job match service, while avoiding long-winded technical explanations of how it works!
Winner - Fund Management pilot 1/0 / DWS Flash layer with user interaction that both engages and challenges the user.
Splat - Credit card Capital One / Capital One use of flash on the home page. Highest CTR and CVR
Nemo - credit cards Capital One / Capital One acheived high CTR and application figures
Lightening - Credit Card Capital One / Capital One high CTR and conversion on MSN
Rabobank.be - savings campaign - Rabobank.be i-Merge / Rabobank.be Online branding campaign (broad) for savings account of Rabobank.be. Combination of communicating the Rabobank.be brand values and product benefits, and this in a visual attractive way.
KBC insurance : aiaiaiaiaiaaaai - Insurance Retail Atmosphere BBDO / KBC Bank & Insurance If you want clicks on insurance ads, don't mention 'insurance'. We invited to interact with the ad, then showing that even this can go terribly wrong. Hence the need for insurance. 23.000 survey resp
ING Card - ING Card Isobar Communications / ING Nice ad that's very effective.
PC-Kaufmann Ambition Break-out Campaign - PC-Kaufmann DMKZWO GmbH & Co KG / Sage Software GmbH & Co KG High impact layer ad, generating tremendous brand and product awareness as well as click through. The ad surpassed all expectations. Click through was 10 x higher than expected, great conversion.
PC-Kaufmann Ambition Break-out Campaign - PC-Kaufmann DMKZWO GmbH & Co KG / Sage Software GmbH & Co KG High impact layer ad, generating tremendous brand and product awareness. The ad surpassed all expectations. Click through was 5 x higher than expected, achieved a great conversion rate.
